Identity

Personal Details

  • Name: Matthias Gerstl change_to_comma BSc
  • Date of birth: 3rd December 1990
  • Nationality: Citizen of Austria
  • Phone: +43 676 95 888 41
  • Skype: Matthias Gerstl
  • Email: hello@matthiasgerstl.com

Professional Profile

As a Digital Project Manager | Product Owner, with over 6 years of international experience in eCommerce, I see my varied tasks in the professional areas of product expertise, digital competence and agile project management.

Thereof I have consciously chosen a multidiscipline educational path with majors in industrial engineering as well as bioinformatics. Due to my experience in operational management I have gained the necessary skillset to plan and execute large enterprise projects as well as conduct the involved return-of investment (ROI) planning. I concept & deploy digital transformation solutions with state of the art and best in class approach.

I would be glad to have you in my network

Learning by Doing

Work Experience

2019 May - present

Global eCommerce Manager | Product Owner

voestalpine High Performance Metalls | Steel Industry

Responsible for managing execution & delivery of internal and customer-facing applications, such as high-performance online shops, customer portal deployment and roll-out of iOS and Android apps.

  • manages world wide roll-out of the Digital Store Front steel shopping platform
  • manages roll-out of heat treatment app available for iOS and Android
  • manages external agencies for code developement and deployment
  • manages constant improvement and optimizations of User experience (UX)
  • elaborates country-specific eCommerce requirements
  • maintains and close-up GDPR compliance

2017 Apr - 2019 Mar

Digital Project Manager

Air Liquide AUSTRIA | Gas Industry

Sales Excellence & Competitive Intelligence | Industrial Merchant

Graduate of the Air-Liquide-Leading-Excellence Program

Responsible for managing execution & delivery of internal and customer-facing applications, such as high-performance landing pages, online shops, customer portal deployment and digital marketing campaigns including artificial intelligence based chatbots.

  • specified, managed and led roll-out of safety data sheets download-site for cluster (Germany, Switzerland & Austria)
  • specified, managed and led roll-out of landing pages for cluster (Germany, Switzerland & Austria)
  • specified, managed and led roll-out of data customer data collection & service opt-in, compliant to GDPR
  • specified, managed and led roll-out artifcial intelligence based chatbot to handle customer requests
  • specified, managed and led roll-out of a one-stop online shop safety-training.at
  • managed development, negotiation & launch of influencer marketing campaign on youtube for Germany & Austria entity
  • established, maintained & improved marketing efforts in google adwords & paid social media campaigns
  • wrote strategic note including requirement specification for new customer portal & eCommerce platform

2019 Febuary - 2019 March

Digital Project Consultant

Air Liquide FRANCE | Gas Industry

People Development in SWE-Cluster (France, Italy, Iberia) | Industrial Merchant
[temporary based as an expat in Paris, FRANCE]

Serve as a Digital Project Consultant in evaluation, comparison and counselling of 2 learning managment applications.

  • designed, sent-out and analyzed a survery for user experience of the 2 applications
  • delivered a gap-assessments incl. mock-ups for the roll-out of Learning Management System
  • presented results based on aggregated data & survey and action plan to SWE-cluster team
  • trained team colleagues on new applications in preparation for action plan

2018 Febuary - 2018 June

Digital Project Consultant

Air Liquide BENELUX | Gas Industry

Core Team in NWE-Cluster (Belgium, Netherlands, Luxemburg) | Large Industries
[temporary based as an expat in Brussels, BELGIUM]

Serve as a Digital Project Consultant in delivery and management of the overall scope of 2 safety critical large enterprise projects. Responsible for planning and execution of project activities, working closely with stakeholder and technical leads.

1st Part – Gap assessment for 2 safety critical applications

  • organized & led a 3-days workshop with over 25 site ambassadors from the NWE-cluster
  • delivered 2 gap-assessments incl. risk analysis & mock-ups for the roll-out of eSafteyonboarding and eWorkPermit
  • achieved full onboarding commitment from enduser
  • set up full project management plan and delivered results in time

2nd part – Strategic note “value coCreation”

  • summarized achievements of current value coCreation
  • provided full explanation how to understand & apply value coCreation
  • established a strategic framework for rolling out VC on other customer

2013 Aug -

Founder & Owner

artrective.com e.U. | e-commerce

iphonextreme.com | eCommerce – launched in May 2019

  • concepted and rolled out an 1-click online shop for waterproof diving cases providing apple pay check-out
  • execution of customer centric digital marketing campaigns on social media
  • Content video- & photo production

maccias.com | Digital Consulting – launched in Oct 2016

  • shot video- & photography content for companies, resteraunts, weddings, shops
  • consulted website owners about smart optimization & conversion management
  • executed customer centric social media marketing campaigns

artrective.com | Online Art Market Place – launched in Aug 13

  • deployed & established an online shop with over 200 unique products
  • shot product and advertising photos
  • accused customers with social media marketing
  • focused on sustainable actions like CO2-free shipment & power
  • managed additional services like framing, maintenance & installation of products

2013 July - 2013 July

Intern

Boso GmbH & Co KG | Medical Technology

Maintenance of Sphygmomanometer, Documentation & Reporting, Logistics

2012 Jul - 2012 Jul

Intern

Boso GmbH & Co KG | Medical Technology

Maintenance of Sphygmomanometer, Documentation & Reporting, Logistics

2010 Jul - 2010 Aug

Intern

Josef Manner & Comp AG | Food Technology

Manufacturing & Maintenance, Seasonal Packaging, Commissioning

2008 Jul - 2008 Aug

Intern

Boehringer Ingelheim RCV Austria GmbH | Biotechnology

Validation of Software Roll-Outs, Evaluation & Improvement of Thin-Client Architecture

2007 Jul - 2007 Aug

Intern

Boehringer Ingelheim RCV Austria GmbH | Biotechnology

Commissioning & Commodities Management of Pharmaceuticals

Know-How

Education

2013 Aug - 2016 Jun

Bachelor of Science in Engineering

Bioengineering - Bioinformatics (GPA 3.0)

FH Campus Wien – University of Applied Sciences, 1100 Vienna

Molecular Genetics, Genome Editing, GMP & Quality Management, Downstream Processing, Bioprocess Engineering, Micro- & Cellbiology, Biological Analysis, Fermentation & Laboratory Practicum „Functional Transformation“, Python 3.5 Software Development

2012 Sep - 2013 Jun

Bachelor of Science

Biomedical Engineering - Canceled

FH Technikum Wien – University of Applied Sciences, 1200 Vienna

Medical Physics, Systemic & Topographic Anatomy, Organic & Polymer Chemistry, Biomedical Software Development

2006 Sep - 2011 Jun

Engineer (Ing.)

Industrial Engineering - Technical Process Management (GPA 3.5)

HTBLVA (=Higher Vocational School) for Textile Industry & Data Processing, 1050 Vienna

Product Management, Product Development, Project & Process Management, Quality Assurance, Business Economics, Marketing & Controlling, Statistics, Installation & Inspection Engineering, Ressources & Environmental Management

What I am good at

Skills & Knowledge

Software

Salesforce89%
Microsoft Power BI78%
Dialogflow (google AI)92%
Adobe Creative Suite97%
MS Office79%

Announcements

ALLEX Trainee Program

Graduated
March 2019

Lean Managment

Green Belt verified
July 2017

Positive resulotion of patent research

Bachelor thesis approved for patent application, 15th May 2017

LANGUAGE SKILLS & KNOWLEDGE

German
1st language
English
2nd language
Python 3.5
Development
  • Artifcial Intelligence (AI)
  • Chatbot Deployment
  • Concept & Execute Landing Pages
  • User Experience (UX)
  • User Interface (UI)
  • Customer Journey
  • SEM & SEO
  • Social Media Marketing
  • Wireframe Development
  • Product Photography
  • Advertising Photography
  • Video Editing

Project Compendium

Track Record

Recent Projects

Recent Projects

May 2019

iphonextreme.com | Single Product Online Shop

iphonextreme.com is the leading waterproof case for iPhone

  • Single product online shop with 1-click check-out
  • achieved GDPR compliance with leading best-practice example
  • growth maintenance with a customized affiliatship program
  • platform-supported customer centric live-chat
  • Messenger-bot implemented lead generation (manychat)

No Tags
iphonextreme.com
March 2019

datenblatt.online | datasheet download landing page

datenblatt.online is the leading UX-focused datasheet landing page

  • download page with smart search algorithm
  • achieved GDPR compliance with leading best-practice example
  • offers an intuitive Download Manager for batch download
  • share datasheet collection via link or e-mail
  • comes with an easy to use gas calculator
  • concepted & deployed for Austria & Germany

No Tags
AIR LIQUIDE AUSTRIA
October 2018

welcome kit | data collection & service opt-in

welcome-kit.at unifies data collection & service opt-in for customers

  • achieved GDPR compliance with leading best-practice example
  • best of class & state of the art landing page for data collection & opt-in
  • enables Sales Representatives to preRegister customers
  • anti-bounce pop-up reduces registration abortions
  • continuous improvement through heat-map analysis
  • intuitive UI & UX with split-screen design

No Tags
AIR LIQUIDE AUSTRIA
Febuary 2018

safety training | online shop

safety-training.at is an online shop for safety-training in handling of technical gases

  • one-stop online shop with automated pdf-ticket generation
  • shopping cart with price rules and voucher-code
  • connected with ticket app system incl. barcode
  • e-mail newsletter opening-rate: >39%, click-rate: >8%
  • positive ROI achieved within 12 days

No Tags
AIR LIQUIDE AUSTRIA
Febuary 2018

Influencer marketing campaign | growth hacking

established professional collaboration with one of the leading DIY influencer channel on youtube

  • most successful marketing campaign since ALbee product introduction
  • deployed complete sales journey for Germany & Austria
  • negotiated sponsorship & collaboration with influencer
  • positive ROI achieved within 16 days
  • published 3 videos with currently over 80,000 views

No Tags
AIR LIQUIDE AUSTRIA
October 2017

e-claim management | landing page

e-reklamation.at is a simple landing page dedicated for Air Liquide Austria customers to enable a channel for claims

  • best of class & state of the art digital claim management solution
  • enhanced UX interface via intelligent form
  • separated instances for technical & medical customers
  • feedback rating for continuous UX improvement
  • nominated for the best UX-customer project inside Air Liquide

No Tags
AIR LIQUIDE AUSTRIA
September 2017

e-delivery notes conversion | landing page

e-lieferschein.at is a simple landing page to motivate Air Liquide Austria customers to register for the e-delivery note.

  • e-mail targeting via call-center agent & sales rep
  • 4 different trigger to bring customers on e-lieferschein.at
  • e-mail newsletter opening-rate: >41%, click-rate:10%
  • crosslink section to lead customer to savepaper.at
  • positive ROI achieved within 11 days

No Tags
AIR LIQUIDE AUSTRIA
August 2017

customer portal conversion | landing page

jetzt-registrieren.at is a simple landing page to motivate Air Liquide Austria customers to register for the customer portal.

  • e-mail targeting via call-center agent & sales rep
  • 3 different trigger to bring customers on jetzt-registrieren.at
  • crosslink section to lead customer to savepaper.at
  • customer data is saved 3 times independently

No Tags
AIR LIQUIDE AUSTRIA
June 2017

e-invoice conversion - landing page

e-invoice conversion deployed & executed for Air Liquide in Austria, Switzerland & Germany

  • uses 5 different trigger to bring customers on savepaper.at
  • e-mail newsletter-campaign with over 4,800 adresses 
  • e-mail newsletter opening-rate: >43%, click-rate: >11%
  • positive ROI achieved within 17 days
  • customer data is saved 3 times independently

landing page
Air Liquide Austria
May 2017

maccias.com | one page

maccias.com is a simple landing page to introduce visitors to project exposure & service portfolio

  • page utilizes amazon elastic transcoding
  • media collaboration via log-in secured section
  • 2-step google authentficator log-in protection

No Tags
artrective.com e.U.
June 2016

Artificial breeding of fungal species | Bachelor Thesis


RESTRICTED DATA – approved for patent application


No Tags
FH Campus Wien - University of Applied Science
January 2014

artrective.com | e-commerce plattform

artrective.com is a online art gallery, with high quality presentation & full service range

  • founded & established company with less than 1,000€
  • online art marketplace, with +200 unique products
  • social media presence with +5,400 follower
  • 99,99% forgery-proof art by using database linked certificates
  • page utilizes amazon elastic transcoding

e-commerce marketplace
artrective.com e.U.
June 2011

Cost-optimized Maintenance | Diploma Thesis

Deployed 5 suistainable maintenance actions for Austria’s biggest confectionery manufacturer,  Josef Manner & Comp AG

  • financially sponsored by the Austrian jugendinnovativ.at initiative
  • completed project successfully within 6 month – in time, graded with A
  • supported by planzone with free pro version of collaboration software (SaaS)

industrial engineering
Diploma Thesis

References

  • Brenda Lynn Ritchmond

    CEO of Bali Bunda

    Matthias is a creative, detail-oriented, and savvy digital allrounder with a passion for healthy lifestyle. He’s great at working in a team, with colleagues of other nationalities, furthermore he is able to produce high-level work with commendable results. His English is excellent and is highly recommended by our team members.

  • Alexandra Dubois

    Business & Operations Excellence Manager - Air Liquide Benelux

    Matthias is developing a strong expertise in digital projects and takes good initiatives. He delivered on time very succesfully, exceeding expectations. Furthermore Matthias has a strong creative streak, he has many fields of interest which are reflected in his work.

  • Mag. Philipp Klemm

    Founder & Owner of elproducente.com

    Matthias is a easy going person, I appreciated his ability to listen to my expectation, but receive his creative inputs & recommendations at the same time. Matthias shot several product shots for my blog, tested and reviewed camera equipment. Furthermore we have collaborated with chinese gimbal manufacturer to deploy product improvements.

CV

Paper Version

Contact


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