Personal Details

  • Name: Sarah Naowabut change_to_comma BSc
  • Date of birth: 26th January 1979
  • Nationality: Citizen of Thailand
  • Phone: +66 94 463 3559
  • Skype: Sarah Naowabut
  • Email:

Professional Profile

As a Product Owner, with over 15 years of experience in e-commerce, I see my varied tasks in the professional areas of product expertise, digital competence and agile project management.

Thereof I have consciously chosen a multidiscipline educational path with majors in industrial engineering as well as bioinformatics. Due to my experience in operational management I have gained the necessary skillset to plan and execute complex digital projects as well as conduct the involved sales planning. I concept & deploy digital transformation solutions with state of the art and best in class approach.

I would be glad to have you in my network

Learning by Doing

Work Experience


Product Owner

Krungthai-AXA Life Insurance PCL | Bancassurance

• Plan product strategy and product roadmap.
• Consolidate data into user stories and necessary product requirements on confluence and manages product backlog on Jira.
• Prioritized features list for the product.
• Clear defined Acceptance Criteria per features.
• Understands and explains the business strategy and vision to a scrum teams.
• Works collaboratively within a scaled Agile team to deliver features with the highest business value.
• Deliver new products base on SFDC platform to the company.
• Cross Functional communication at all levels of the organization.
• Comfortable to work with multiple teams, internal or external stakeholders, in-house and remote.

Goal achieved story :
2018 : Increase the number of users from 26%(Jan,2017) To 46%(July,2018 User ~15,000)


Business Analyst Manager


• Business process analysis and improvement
• Gathering / Develop business requirement from eCommerce Team
• Develops business analysis artifacts (use cases, business models, etc.) to document “as-is” and “to-be” requirements and change management plans as they pertain to specific projects
• Develop the business process mapping, work flow, process flow
• Coordinate with key stakeholders on test script preparation, UAT, training and go live readiness checking


Merchant service manager Ltd | eCommerce

Merchant Service Manager | Jun 2012 – Dec 2014 [2 yrs 7 mos]

• Responsible for merchant relationship management
• Coordinate with Sale team and Production to deliver deal live on the website on time
• Coordinate with Customer service to solve the problem between Merchant and Customer
• In charge of facilitating after-sales services, voucher management (Merchant Dashboard Access), and customer complaint resolution.
• Measured KPIs metrics and any improvements against the Merchant service performance metrics as stipulated in the Performance metrics guidelines
• Increase team productivity with new concept by tool(Salesforce)
• Analyze data with create report on Salesforce to reduce redundant work.
• Trigger any critical issues, analyze and discuss with stakeholders and propose for management decision
• continuous improvements in services quality by using the analysis from report
• Report directly CEO

Group Account Manager | Jul 2010 – May 2012 [1 yr 11 mos]

• Responsible for leading & managing the group of sales team & delivery of revenue goals
• Create presentations as a tool for sale team.
• Analyze data to evaluate for improvement team performance.
• Achieving revenue target
• Monitor sale performance
• Maintaining and expanding relationships with existing clients




Bachelor Degree

Computer Science (GPA 3.5)

Nakhon Ratchasima Rajabhat University, Thailand

Product Management, Product Development, Project & Process Management, Quality Assurance, Business Economics, Marketing & Controlling, Statistics, Installation & Inspection Engineering, Ressources & Environmental Management


Secondary School

Bioengineering - Bioinformatics (GPA 3.0)

Boonwattana School

Molecular Genetics, Genome Editing, GMP & Quality Management, Downstream Processing, Bioprocess Engineering, Micro- & Cellbiology, Biological Analysis, Fermentation & Laboratory Practicum „Functional Transformation“, Python 3.5 Software Development

What I am good at

Skills & Knowledge


Microsoft SQL Server97%
MS Office79%
Agile Project Management92%


Lean Managment

Green Belt verified
July 2017

ALLEX Trainee Program

Participant of ALLEX Program
April 2017

Positive resulotion of patent research

Bachelor thesis approved for patent application, 15th May 2017


1st language
2nd language
  • Google Analytics & SEO
  • Concept & execute landing pages
  • E-commerce Platform
  • User Experience (UX)
  • User Interface (UI)
  • Customer Journey
  • Photo Manipulation Skills
  • Social Media Marketing
  • Wireframe Development
  • Product Photography
  • Advertising Photography
  • Video Editing

Project Compendium

Track Record

Recent Projects

Recent Projects

October 2018

welcome kit | data collection & service opt-in unifies data collection & service opt-in for customers

  • achieved GDPR compliance with leading best-practice example
  • best of class & state of the art landing page for data collection & opt-in
  • enables Sales Representatives to preRegister customers
  • anti-bounce pop-up reduces registration abortions
  • continuous improvement through heat-map analysis
  • intuitive UI & UX with split-screen design
No Tags
March 2018 - June 2018

Short Time Assignment | Expat mission BENELUX

Serve as the project lead in delivery and management of the overall scope in digital transformation

1st part – Gap assessment for 2 safety applications

  • organized & led a 3-days workshop with over 25 site ambassadors from the NWE-cluster
  • delivered 2 gap-assessments incl. risk analysis & mock-ups for the roll-out of eSafteyonboarding and eWorkPermit
  • set up full project management plan and delivered results in time

2nd part – Strategic note “value coCreation”

  • summarized achievements of current value coCreation
  • provided full explanation how to understand & apply value coCreation
  • established a strategic framework for rolling out VC on other customers
No Tags
Febuary 2018

safety training | online shop is an online shop for safety-training in handling of technical gases

  • one-stop online shop with automated pdf-ticket generation
  • shopping cart with price rules and voucher-code
  • connected with ticket app system incl. barcode
  • e-mail newsletter opening-rate: >39%, click-rate: >8%
  • positive ROI achieved within 12 days
No Tags
Febuary 2018

Influencer marketing campaign | growth hacking

established professional collaboration with one of the leading DIY influencer channel on youtube

  • most successful marketing campaign since ALbee product introduction
  • deployed complete sales journey for Germany & Austria
  • negotiated sponsorship & collaboration with influencer
  • positive ROI achieved within 16 days
  • published 3 videos with currently over 80,000 views
No Tags
October 2017

e-claim management | landing page is a simple landing page dedicated for Air Liquide Austria customers to enable a channel for claims

  • best of class & state of the art digital claim management solution
  • enhanced UX interface via intelligent form
  • separated instances for technical & medical customers
  • feedback rating for continuous UX improvement
  • nominated for the best UX-customer project inside Air Liquide
No Tags
September 2017

e-delivery notes conversion | landing page is a simple landing page to motivate Air Liquide Austria customers to register for the e-delivery note.

  • e-mail targeting via call-center agent & sales rep
  • 4 different trigger to bring customers on
  • e-mail newsletter opening-rate: >41%, click-rate:10%
  • crosslink section to lead customer to
  • positive ROI achieved within 11 days
No Tags
August 2017

customer portal conversion | landing page is a simple landing page to motivate Air Liquide Austria customers to register for the customer portal.

  • e-mail targeting via call-center agent & sales rep
  • 3 different trigger to bring customers on
  • crosslink section to lead customer to
  • customer data is saved 3 times independently
No Tags
June 2017

e-invoice conversion - landing page

e-invoice conversion deployed & executed for Air Liquide in Austria, Switzerland & Germany

  • uses 5 different trigger to bring customers on
  • e-mail newsletter-campaign with over 4,800 adresses 
  • e-mail newsletter opening-rate: >43%, click-rate: >11%
  • positive ROI achieved within 17 days
  • customer data is saved 3 times independently
landing page
Air Liquide Austria
May 2017 | one page is a simple landing page to introduce visitors to project exposure & service portfolio

  • page utilizes amazon elastic transcoding
  • media collaboration via log-in secured section
  • 2-step google authentficator log-in protection
No Tags e.U.
June 2016

Artificial breeding of fungal species | Bachelor Thesis

RESTRICTED DATA – approved for patent application

No Tags
FH Campus Wien - University of Applied Science
January 2014 | e-commerce plattform is a online art gallery, with high quality presentation & full service range

  • founded & established company with less than 1,000€
  • online art marketplace, with +200 unique products
  • social media presence with +5,400 follower
  • 99,99% forgery-proof art by using database linked certificates
  • page utilizes amazon elastic transcoding
e-commerce marketplace e.U.
June 2011

Cost-optimized Maintenance | Diploma Thesis

Deployed 5 suistainable maintenance actions for Austria’s biggest confectionery manufacturer,  Josef Manner & Comp AG

  • financially sponsored by the Austrian initiative
  • completed project successfully within 6 month – in time, graded with A
  • supported by planzone with free pro version of collaboration software (SaaS)
industrial engineering
Diploma Thesis


  • Brenda Lynn Ritchmond

    CEO of Bali Bunda

    Matthias is a creative, detail-oriented, and savvy digital allrounder with a passion for healthy lifestyle. He’s great at working in a team, with colleagues of other nationalities, furthermore he is able to produce high-level work with commendable results. His English is excellent and is highly recommended by our team members.

  • Alexandra Dubois

    Business & Operations Excellence Manager - Air Liquide Benelux

    Matthias is developing a strong expertise in digital projects and takes good initiatives. He delivered on time very succesfully, exceeding expectations. Furthermore Matthias has a strong creative streak, he has many fields of interest which are reflected in his work.

  • Mag. Philipp Klemm

    Founder & Owner of

    Matthias is a easy going person, I appreciated his ability to listen to my expectation, but receive his creative inputs & recommendations at the same time. Matthias shot several product shots for my blog, tested and reviewed camera equipment. Furthermore we have collaborated with chinese gimbal manufacturer to deploy product improvements.


Paper Version


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